From zero to

75,000 subs

From zero to

75,000 subs


How we added 40M+ views in 12 Months for a podcast.

The Challenge

As a new podcast entering a crowded market, Iron Sights needed to establish their presence and build an audience from scratch. They had valuable content but needed a high volume of content and a short form strategy to reach and engage their target viewers effectively.

Experience the difference.

The Solution

Through our YouTube Authority framework, we partnered with Iron Sights to produce and manage their video content. We focused on optimizing their podcast content for YouTube success, implementing consistent posting schedules, and fine-tuning their presentation. Our team handled the technical aspects of video optimization, allowing Scott Howell to focus on interviewing the people he wanted to.

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est. 2016

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The Results

Our work delivered transformative results

In just 12 months, the Iron Sights Podcast added 45,000 subscribers on YouTube, 100,000 followers on TikTok and generated over 40 million views on YouTube. This rapid expansion demonstrated the effectiveness of strategic video optimization and consistent content delivery in building a strong digital presence.

Long Term Impact

The Iron Sights Podcast has established itself as a prominent voice in the fitness and physical preparedness space, proving that the right approach to video content can create exponential growth. The show has created new business opportunities, the development of new ventures and lasting relationships for the host.

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