As a new podcast entering a crowded market, Iron Sights needed to establish their presence and build an audience from scratch. They had valuable content but needed a high volume of content and a short form strategy to reach and engage their target viewers effectively.
Through our YouTube Authority framework, we partnered with Iron Sights to produce and manage their video content. We focused on optimizing their podcast content for YouTube success, implementing consistent posting schedules, and fine-tuning their presentation. Our team handled the technical aspects of video optimization, allowing Scott Howell to focus on interviewing the people he wanted to.
Our work delivered transformative results
The Iron Sights Podcast has established itself as a prominent voice in the fitness and physical preparedness space, proving that the right approach to video content can create exponential growth. The show has created new business opportunities, the development of new ventures and lasting relationships for the host.
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