The Godfather
of Holistic Health
How 8482 Media helped Paul Chek break records.
How 8482 Media helped Paul Chek
break records.
The Challenge
Despite being a pioneer in the health and fitness industry, Paul Chek faced a modern dilemma. While his institute had revolutionized many popular fitness concepts, their digital presence hadn't kept pace with current trends. As Paul himself noted, his reputation had become dated in an era of 4K video and contemporary marketing approaches. The institute needed to showcase how relevant and cutting-edge their teachings remained.
Experience the difference.
The Solution
Working alongside the CHEK Institute, we developed a comprehensive content strategy that honored their legacy while embracing modern platforms. Our team focused on creating high-quality video content for social media, producing new video courses, and developing evergreen video campaigns. This approach helped translate Paul's deep expertise into engaging, contemporary content that resonated with today's audiences.
est. 2016
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The Results
Our work delivered transformative results
The content retainer led to significant growth across multiple channels including YouTube, Instagram and podcast. The CHEK Institute broke sales records with new ad creative, successfully launched and scaled the "Living 4D with Paul Chek" podcast (now called Spirit Gym), and added over 100,000 followers on Instagram. Most importantly, they regained their position as a leading voice in the health and fitness space over the past 7 years.
Long Term Impact
This 7+ year collaboration demonstrates how strategic video content can revitalize an established brand while maintaining its core values. The CHEK Institute continues to expand its reach, combining Paul's pioneering expertise with modern digital delivery to educate and inspire a new generation of health practitioners.
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