Watch an in depth tutorial on: How To Optimize Your YouTube Titles For Organic Growth.
YouTube recommends users to optimize their videos for search engine optimization (SEO). Although many viral videos are NOT optimized and reach the masses through quality and engagement it is necessary for new users to optimize their video titles to give them the best chance possible to get their content more views. In this article, we will provide two hacks that you can implement using Google Trends and TubeBuddy to help your videos get picked up by the YouTube algorithm.
Option #1: Use TubeBuddy To Test Your Title. After installing TubeBuddy as a Google Chrome plugin you will have the option to test your titles by simply searching for them on YouTube. Simply insert your video title into YouTube’s search bar and look for a breakdown of the search in the top left corner. TubeBuddy will provide a score (from 0-100) for that specific video title. TubeBuddy uses the total search volume and amount of competition to provide feedback on whether or not that video is worth filming, editing and uploading to YouTube.
Experiment with different titles until you find one with a TubeBuddy score above 80. This will give you the green light and give you a good idea that you have a good chance of picking up views long term on YouTube
Option #2: Use Google Trends To Test Keywords. Google Trends in a free online website where you can browse what the world is searching. We recommend using the site to test and compare various keywords that you want to use in your title. This will give you a good sense of which keywords are better to use in your YouTube title. You have the ability to compare keywords worldwide, in specific states, countries or look up searches native to YouTube. Since Google own YouTube, using Google Trends is a valuable way to see what people are searching on Google and create videos relevant to those searches.
Using these two simple tricks should give you a good head start on your competition when it comes to selecting the right title for your YouTube videos. Of course, there are many alternatives and factors that will influence the amount of views your channel gets. The key is consistency and relentlessness when it comes to YouTube. It can take years to build your brand online but by implementing what you learned in this article you are set-up for success. If you learned something from this article, make sure to subscribe to our YouTube channel.